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The UK’s number one sales book in 2010 - this new edition will give you the lowdown on how to be a brilliant salesperson.
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Brilliant Selling will show you how to instantly improve your sales performance. Packed with practical tips and advice from sales professionals who know what works and what doesn’t, you will discover trade secrets that will guarantee sales success.
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As well as learning all the key skills, you will find out how to use your personality to perfect your technique and understand customer’s needs so that you are always one step ahead.
- Sales Rank: #617345 in Books
- Brand: Brand: Pearson Business
- Published on: 2012-11-03
- Original language: English
- Number of items: 1
- Dimensions: 8.53" h x .75" w x 5.34" l, .93 pounds
- Binding: Paperback
- 352 pages
- Used Book in Good Condition
Review
Gold Medal winner in the Sales Book category at the Axiom Business Book Award in the US.
From the Back Cover
The bestselling UK book on sales.
Whether you’re new to selling or ready for the next level, Brilliant Selling will show you how to instantly improve your performance�and beat your sales target every time. Packed with practical tips and advice from sales professionals who know what works and what doesn’t, you’ll discover trade secrets to guarantee your success. As well as learning all the key skills, you’ll find out how to use your personality to perfect your technique and understand customers’ needs so you’re always one step ahead.
Brilliant outcomes
- Improve your performance immediately
- Discover what your customer really wants
- Learn how to build relationships effectively
"Brilliant Selling will appeal to all sales people - whatever their experience level. It can be used as a quick reference for ideas and tips, or for a comprehensive tour through the sales process."
Tim Robertson, Central & Eastern Europe Sales Executive, IBM Corp.
About the Author
Jeremy Cassell has worked as a freelance trainer for 12 years. Before that he was National Training Manager for L’Oreal and National Sales Training Manager for Walker’s, part of Pepsi. Before entering the business world, he gained experience in teaching English and history. He has worked as a TEFL teacher and is an NLP Master Practitioner and trainer.
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Tom Bird. Tom’s business career stretches over 20 years and spans sales and sales management as well as personal development and performance improvement. He is a director of RTP and has been involved professionally in developing people to realise more of their potential since 2000. To supplement his business experience Tom qualified as a Master Practitioner of NLP (the study of modelling success) and achieved a Post Graduate Diploma in Coaching and Development.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A practical guide for increasing sales performance!
By Leonard E. Scales
This is a "brilliant" book that's full of very practical tips, exercises, and suggestions that will have an immediate and positive impact on your selling. I read it from cover to cover but this is not necessary for you to realize benefits. From managing time, aligning with the buyer(s), to planning what to say when you finally get the appointment, "brilliant Selling" nails it! What I especially like about the book is what it is not. "brilliant Selling" it is not trying rehash selling concepts we already accept, understand, and use. It is not trying to create new names or complicated phrases for what are already good sales processes. In my opinion, rehashing is why many sales people read one or two chapters of sales guides and stop reading. This book is honest and to the point. I highly recommend "brilliant Selling" to sales professionals! I'm already using the insights gained from reading this book.
Leonard Scales
0 of 0 people found the following review helpful.
Brilliant selling - brilliant book
By Andy Coughlin
I would put this in the top three business books I have ever read (alongside Julian Richer's excellent 'The Richer Way' and Malcolm Gladwell's 'The Tipping Point' which - thinking about - it isn't really a business book, so make that top two). Cassell and Bird effortlessly fuse a range of techniques, templates, stories and tips into a handbook that anyone can use - whether they are an out and out salesmen, business owner, or simply wanting to get better at influencing. You don't need to change the way you are with this book - most people are how they are. But it gives you the tools to start making small changes in the way you operate. I heartily recommend it to you, as I have to countless people personally.
0 of 0 people found the following review helpful.
A must read book for anyone who is serious about selling
By beebop
I read the first couple of chapters and skipped to the section on "appealing to customer" because of something I need to do now.
This is not a normal book that one can just read through and forget. I can see that the questions and exercises require interaction and provoke deeper thoughts, resulting in real and lasting benefits.
The "appealing to customer" section was helpful in giving me a refresher on making the distinction between Feature/Advantage/Benefit in value selling.
So far, the book seem to be packed with tools and methods that are key to successful selling.
Reading pass page 27 is not an issue at all! Great read!
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