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Economics for Managers (3rd Edition), by Paul G. Farnham
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For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics.
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Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.
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To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.� This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.
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The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.
- Sales Rank: #93986 in Books
- Brand: Brand: Prentice Hall
- Published on: 2013-06-22
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x 1.00" w x 8.40" l, 2.70 pounds
- Binding: Hardcover
- 552 pages
- Used Book in Good Condition
From the Back Cover
Economic factors influence the profitability of all firms and businesses. The success of a firm depends upon the ability of its managers to make solid decisions based on these economic factors.
This text combines Managerial Economics coverage with Macroeconomic theory to prepare business managers to make sound economic-based decisions that are most beneficial to the firm.
Every chapter begins with "A Case for Analysis" and ends with applied end-of-chapter questions and exercises outlining the practices dealt with every day in the modern business world.
The text wraps up With a final section on Integrating the Frameworks. This section encourages students to combine the macro and the micro analysis learned in the text, act as managers, and make profitable business decisions.
For further exploration, please visit www.prenhall.com/farnham
Most helpful customer reviews
2 of 2 people found the following review helpful.
This is a very good text
By Feras Kurdi
This textbook is sufficient on its own to teach you economics as a manager. Both, text & illustrations, are self-explanatory. Topics are well-organized, which makes it easier to study as a college student although it might be more suitable for graduate students.
1 of 1 people found the following review helpful.
Disappointed
By onetime
I'm a bit disappointed it was not disclosed that this book was the international version, and not the American version. Everything that is in the American version is in the International version, but there are some distinct differences. The version should have been disclosed. It would have changed my decision to purchase the book.
1 of 1 people found the following review helpful.
Average
By Berk
Book is designed to give you general economic background. It's good for managers to have some econ flavor, but definitely not comprehensive enough for econ majors.
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