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Das E-Commerce Buch: Marktanalysen - Geschäftsmodelle - Strategien (German Edition), by Alexander Graf, Holger Schneider
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Vor 10 Jahren war E-Commerce noch eine berufliche Nische, ein Fall f�r Spezialisten, IT-Nerds und Abenteurer. Heute handelt es sich um eine Branche, die mit gut 50 Mrd. Euro Umsatz einen nennenswerten Anteil des deutschen Einzelhandels ausmacht, w�hrend es dem station�ren Einzelhandel nicht gelingt, Antworten auf die sinkende Fl�chenproduktivit�t zu finden. Ber�cksichtigt man zus�tzlich die Einfl�sse des Online-Kanals auf den station�ren Handel, so ist der Umsatzeffekt noch gr��er, denn die Erwartungen der Kunden an Preis und Service werden durch neue E-Commerce-Angebote deutlich verschoben.
Mit einer Mischung aus Marktr�ckblick, theoretischen Grundlagen und aktuellen Best-Practice-Beispielen quer durch alle Handelsbranchen vermittelt dieses Buch grundlegende Kenntnisse und gibt Einsteigern sowie Fortgeschrittenen einen ausgewogenen �berblick zum Themenfeld E-Commerce. Was ist wichtig? Wie funktioniert der Online-Handel? Was ver�ndert sich? Wer nach Antworten zu Fragestellungen rund um den E-Commerce sucht, wird hier f�ndig werden.
- Sales Rank: #1478349 in eBooks
- Published on: 2015-08-17
- Released on: 2015-08-17
- Format: Kindle eBook
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